Super Bowl LIX is anticipated to be watched by well over 100 million people on Sunday.The halftime performance and the advertisements can occasionally be just as memorable and exciting as the main event, so you don’t need to be a football fan to enjoy the spectacle. At a cost of $7 million to $8 million, they are also the ideal location for businesses to grab the interest of a large audience in just 30 seconds. Bosch is one of those businesses.
Bosch is making history on Sunday by airing a Super Bowl commercial for the first time in its 139-year existence to increase its brand awareness among American consumers and highlight its power tools and home appliances. The fast-paced, intense advertisement, “The More You Bosch, The More You Feel Like a Bosch,” stars Antonio Banderas and Macho Man Randy Savage, a face that any real professional wrestling fan is familiar with.
Who starred in the Bosch Super Bowl commercial?
The 2025 Super Bowl commercial for Bosch has Antonio Banderas and an unidentified actor portraying Macho Man Randy Savage, the late professional wrestler who died in 2011. Banderas addresses the camera straight at the beginning of the commercial. He opens the Bosch refrigerator and adds, “You may know me as Antonio Banderas, but when I use my Bosch fridge, I feel like Antonio Boschderas.”
After changing into Randy Savage, the other actor replies, “Well, I hear you, brother, because when I use my Bosch power tools, I feel like the Macho Man, Randy Savage. You dig it?” Then, in a spirited dance-off, Banderas and Macho Man promote appliances and his preferred Bosch power equipment, respectively.
After the “Macho Man” figure does his trademark flying elbow drop through the kitchen table, the commercial concludes with the slogan, “The more you Bosch, the more you feel like a Bosch.”
What Bosch aims to achieve with its first Super Bowl ad
On Sunday, the commercial will play during the game’s fourth quarter. Additionally, the BoschUSA YouTube account has already released two teasers. The commercial is also available in a longer, 60-second form.
Bosch said in a news statement that its first Super Bowl commercial “marks the beginning of a multi-year campaign” in the US, where the German company intends to integrate its power tool and home appliance divisions. Additionally anticipated are the introduction of new products in both categories that are especially designed for the US market.
Bosch offers a wide range of products, from power tools and accessories to kitchen appliances, mobile and automotive technology, and phone sensors. We have a huge daily impact on people’s lives. Bosch’s Big Game debut is the first of several ways the company will make a big splash in 2025 and is the ultimate opportunity to reintroduce the brand to American consumers. We’re only beginning to said Bosch CMO Boris Dolkhani.